Writing Archives - Wisden Writers

Writing A Blog Posts vs. Writing An Article-Know The Difference

Posted on by ankitp3 in Writing Leave a comment

Writing for the internet is a lot confusing task then it appears to be. If you haven’t written a piece for online publishing before, then you are pretty much in for a surprise.

Whether you freelance or write for your own blog, the conundrum of whether you are writing an article or a blog post is always there. Even experienced writers find themselves at crossroads when they are faced with the same dilemma. Not only the style and research, but there are many more key differentiators between an article and a blog post.

Over the years, Wisden Writers has catered to the clients across the globe providing our professional article and blog writing services.

Curious Case of Clients

Sometimes when our clients reach they enquire what would be an ideal type for their needs-an article or a blog post. Finally, we are discussing this issue so that all of you can benefit.

If you have spent most of your time writing blog posts then you need to stop right now. Yes, it is important to understand that the content as we know it is changing and the need for better content is paramount now.

Major Differences Between Articles And Blog Posts

Writing Article Vs Writing Blog Post

Writing Article Vs Writing Blog Post

Blog Post Article
Comprises of one’s own opinion Your opinion doesn’t matter its entirely based on facts
Research, scientific findings or interviews not included mostly Includes interviews, statistics, research and findings from experts and credible sources
Often Short Long and detailed
Focused around SEO keywords Naturally written with little or no importance to keywords
Good spellings are expected but no such emphasis on grammar Impeccable grammar and spelling
Casually written based on one’s writing style Sophisticated and formal writing style
Often self-published without any role of an editor Involves role of an editor

 

Convergence of blog post and article

However, with blogs getting common by a zillion and print media moving towards online publication, the line of difference between blog posts and articles has started to blur.

When Google started to tighten the noose on spammy blogs, genuine bloggers where forced to pick up the entirely new standards for their posts. Now blog posts became longer with 1000 words becoming the norm for a useful post. They started including interviews and interesting data to be more valuable for their readers. The use of SEO keywords lessened after Google started penalizing keyword stuffed content. Ultimately, it led to bloggers becoming more professional and hiring services of editors to stay afloat amidst all the chaos.

Changes started to creep in on the article writing side as well. Print media began posting content online. To get more traffic to their sites, headlines became sleazy and attractive like the blog posts. The opinion driven content became common and even some publications allowed bloggers to post their content too. Wordcount also shortened and the writing style grew more casual.

Tl;dr

The two styles merged into one to the extent that writers are confused how to differentiate between the two.

Be Ready To Pay For What You Want

As a client, it can be confusing whether you want articles or blog posts but eventually you will be paying for the quality as well as the length of the content. As we mentioned, the line between a blog post and an article has almost diminished it is important to understand the needs of your writing projects.

You cannot expect a blog post with interviews and data to be offered for cheap, neither you should pay for articles exorbitantly just because the writer quoted your project as article writing.

What you should know as a writer

The convergence of blog posts and articles has made it tough for writers to understand the needs of the writing project and bid accordingly. It has also given clients an opportunity for a bargain. Fact is, clients will always want to seal the deal as cheap as possible.

It’s on you to educate your clients about the project and what’s the fair pay. Fortunately, the closeness of blog posts and articles has made it possible for writers to get paid more.

Now articles and blog posts are reaching the same standards in quality. So you can charge the same for blog posts as you charge for articles, provided you are offering the same quality.

But it’s up to the writer to take the steps to capitalize on this change in the marketplace.

Pro Tips

If you find yourself confused or the client is not able to make out, the best way to figure the right writing style is to properly define the project. Ask clients what actually they want, what’s the word count they expect, do they want interviews included and so on.

Clients always prefer writers who can bring in article-style in the blog posts as such style conveys more authority.  This is why you need to get better at researching content related to a topic irrespective of its style.

If you are just getting started then the idea of finding experts, interviewing them and adding research to the content can be daunting, but you call learn it on the job.

Just start writing better content with informative data and research-backed statements.


The Ten Commandants Of A Great Press Release

Posted on by ankitp3 in Writing Leave a comment

When recipient of your press release lays emphasis on the content of it rather than its creation, your task is fulfilled! The writer who has the ability to grab the attention of a recipient towards the content of a PR has the flair of writing. To assist you better, here are the ten commandants of a great press release.

#1: Be strictly professional

Remember that a press release is like a conversation between two professionals. Even if it is lighthearted, it cannot be funny! You strictly need to be professional. Therefore eliminate goofy texts and do not use silly gimmicks.

#2: Do not be promotional

While writing the press release make sure that you maintain that purposeful distance from your company. The PR does not glorify the attempts of a company. It delivers news. Even though PR is a piece of promotion, but in no way should it feel like the promotional content.

#3: Be enthusiastic and informative

A good writer is the one who can make even the driest subject informative and entertaining for the readers. You will be communicating with the journalists. If your content is boring, it will be rejected right away!

#4: Be brief

The idea of a PR is to summarize everything in short and in an informative approach. So maintain the brevity and word economy. It is important to include the important points only. Keep the sentences as short as possible, still meaningful and informative!

 #5: Know your recipients

Make sure that you know your readers. For example, if you are writing a press release for the winery being inaugurated, the desk editor would only be interested in its opening and nothing else. Other lifestyle journalists, on the other hand would be interested in knowing more about it.

#6: Use proper tense

One of the most common mistakes in PRs is that of the tense. It irritates the readers when they do not understand whether something has already happened, is happening or will be happening shortly. So make sure that your PR has appropriate and perfect tenses.

#7: Think visually

Press release is not merely the words. It is something more than that. It is actually the visual document that gives synopsis of the event or something else. Therefore while writing the PR, you should think visually.

#8: Tell a story, but in brief

PR is meant for those who were present in the event and also for those who were not present. Therefore your PR should be a brief story about what the event will be/was all about. It depends on whether your PR is written about the already existing event or for an event that is about to happen.

#9: Be honest

Do not confuse, exaggerate or inflate the topic. Do not blow things out of proportion. Do not make claims that are hard to understand for the readers. In short, be honest and tell only the truth.

#10: Know your limitations

Finally, the most important thing while writing the PR is to know your limitations. Everyone cannot write the press release. A good PR writer is the one who writes it within all the limitations described above.

Writing PR is something that everyone cannot do. But a person who learns how to follow these commandants of writing a good Press Release can always succeed. I am sure you would like to have a look at our Press Release Writing Service.


Difference Between Keyword Optimization And Keyword Stuffing

Posted on by ankitp3 in Writing Leave a comment

When talking about importance of keywords in this SEO driven world, it is crucial to know the fine line between Keyword Optimization and Keyword Stuffing. It is to be noted thus that the more, the merrier is not true. In search engine optimization, you need to be careful about keyword selection, frequency and density. So, you need to be aware about the keywords that you need to use, their frequency and more.

What is keyword optimization?

Keyword optimization is also called as keyword research and is the process of researching, knowing and selecting appropriate keywords in order to target traffic from the search engines. Keyword optimization is thus a very important step when it comes to perfect search engine marketing. In case you end up doing a bad job, then all your efforts will go in vain. So, it is crucial to get the keyword optimization all right and perfect.

Why keyword optimization?

It is important to do keyword optimization in order to measure the traffic potential, drive traffic to your site and to connect with your customers. You actually need to optimize the keywords that your traffic or audiences may be searching for and analyze the popularity of your keywords in order to gauge the amount of potential market for your business. More so, through optimizing the keywords in the site content, you can easily connect with the potential customers.

What is keyword stuffing?

On the other hand, keyword stuffing is the black hat technique used by some people to trick or fool the search engines to rank the pages higher in search results. This practice overuses the keywords through stuffing them at various places on the web page. For instance, keywords are placed or stuffed near the end of the page. There are even times when these keywords are made invisible by matching them with the background of the page.

Why NOT keyword stuffing?

Basically, the idea keyword density is around 3 to 5 percent. Anything above it is taken to be as keyword stuffing and will get a red flag from the search engines. Content with 10 percent density can hardly make any sense and is thus useless for the human readers. Google even implemented the Florida Update some time ago in order to impose penalty on the sites or pages that are stuffed with keywords and are over optimized.

If you have still not got the difference between optimization and stuffing, read the example here. “If you want to buy table mats, you have landed on the best place. Our site is the perfect spot for buying table mats. You will surely not find table mats better than ours or cheaper table mats anywhere else on the net. We thus provide you with the opportunity to check out our best line of table mats.” Now in this content, the website is definitely trying to rank for “table mats”. So, Google and other popular search engines give penalty to such sites and pages that try to over optimize.

The last lines

Thus, it is to be noted that the content on your site or web pages needs to be written naturally and with few variations of the keyword sprinkled well all through the page. Also, keep the keyword density and frequency on a low and keep in mind that you write for the audiences first and then for the search engines.

 





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